Pokémon fans can enjoy a fun, experience-based project this summer at Matsuya Ginza. Pokémon Colors runs from July 22nd until August 11th, and the event incorporates several interactive zones where visitors can discover the world of Pokémon for themselves.
Guests can ride bicycles along the virtual Colors Road, go fishing in the Colors Lake, or explore the Colors Forest and Colors City, encountering a variety of Pokémon along the way. There will also be some limited-edition merchandise available for purchase, including zipper pouches and tote bags.
Admission to the event is priced at 1200 yen for adults, 1000 yen for junior high/high school aged students, and 500 yen for elementary aged students. Advance reservations are required, and more details can be found on the Lawson ticketing website here.